Make It Happen

Film Producing in Wales

If We Knew What We Were Doing, It Wouldn’t Be Called Research

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Back with Avoiding Christian Bale, and we held our third and (most likely) final test screening this week – I definitely think it’s a better cut than the one we had at the previous screening. Bosses from Boomerang were there, which was a little nerve wracking as it was the first time they’d seen the film, and as they’re the ones who put the money into it, we want them to be happy with it. Vivien will soon be moving to Spain to take part in the Media Business School’s Mega Plus programme, so I’ll be running things at this end for a while on the film, but the majority of the work behind the scenes is done now. Distribution-wise, we’ve had interest from sales agents and distributors, but until we complete the film there’s not much more to do there.

ACBstill

As with previous screenings, the majority of people we chose to attend the screening were members of our target audience – people aged 18-30 who have graduated from university or are still studying. People aged between 15 and 34 make up 59% of the cinema audience in the UK (some info on this is here), and fairly recent research suggests that 37% of people aged between 25 and 34 in the UK have graduated from university. This suggests to me that an awful lot of cinema goers in the UK can relate to the student experience, and seeing as our film is firmly entrenched in that culture, we should have a market to aim for.

What this also leads to me wonder is why we don’t have a thriving ‘college movie’ genre in this country. Despite being pretty hard to watch, the 2007 British comedy I Want Candy actually grossed £730,452 theatrically in the UK after opening on 250 screens, so there’s a recent example of the genre working successfully here. So why don’t we have more of these films being produced here?

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