Make It Happen

Film Producing in Wales

What’s It Like Then, Spain?

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I’m back in Wales, having completed the Marketing & Distribution 2009 course at the Media Business School in Spain. The week was a lot like being in Cannes – early starts, late nights, a fair bit of alcohol and a lot of talk about the film business. To say I enjoyed myself would be an understatement, and in many ways I didn’t want it to end.

The quality of the speakers on the course really was incredible. As well as this gentleman, there were other speakers from the studios and top indie distributors from around Europe, and marketing experts from agencies. There was also one of UCI/Odeon’s bosses and a frankly hilarious bloke from a Spanish TV station. Screen Academy Wales do a great job in putting on masterclasses with industry speakers, but this was a whole new level – not least because of the intensive nature of the sessions.

Meeting the other participants was more than just a bit of networking – everyone was very friendly and a lot of fun to be with, and at times I felt like I was hanging out with old friends. It’s easy to enjoy yourself eating out in a place like this.

The View from the Restaurant

They also have a good range of after dinner spirits to send you over the edge. Not off the balcony, thankfully.

I completed the programme by making a presentation of my own marketing and distribution plan for Ang Lee’s new film. I will be keeping an eye on how it does at the UK box office, just to see if Focus Features hit the figures I projected in reality.

Now I have to take my new found knowledge and apply it to my own career. Thanks again to Skillset for the funding, and to the people behind the course for making it such a great experience from start to finish.

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